Website, photography and marketing for the beach of Texel
From empty dune to a complete brand story: we built the entire website, shot the photography on location and are now scaling their online marketing to grow the reach of Paal 28.
- Website from A to Z
- In-house photography on location
- Mobile-first & lightning fast
- Ongoing online marketing
How we did it
From first coffee
to a full terrace and growing reach.
For beach pavilion Paal 28 we did the whole picture: the brand story, the photography, the website and now the online marketing that keeps growing their reach month after month.
Website
Fully designed and built: structure, copy, tech and launch. Fast on mobile, converting on desktop.
Photography
Our own shoot on location: dishes, atmosphere, terrace and sunset. Imagery that carries the pavilion all season.
SEO & GEO
Findable in Google on the searches guests actually use, and named by AI search engines like ChatGPT, Gemini and Perplexity.
Content & Meta ads
Ongoing photo and video content plus Meta campaigns on Facebook and Instagram, aimed at more reach and more reservations.
Desktop view
Mobile view
Coffee in the dunes
We started where it happens: at a table at Paal 28, looking out over the North Sea. Who comes here, why do they return and what makes this pavilion different from every other beach bar on Texel? That conversation became the brand story: down to earth, warm and inseparable from the beach.
Story, structure & findability
Plan first, pixels later. We defined the page structure, pavilion, menu, events, weddings and reservations, and picked the keywords guests actually search for: beach restaurant Texel, lunch by the sea, party on the beach. Every page got its own goal and its own call-to-action.
Our own shoot on location
No stock photos of a random beach. We shot all the photography ourselves: dishes up close, guests with sand on their feet, the terrace in golden hour and the sky breaking open after a shower. Captured at different moments of the day, so the pavilion has honest imagery all season long.
A website that smells like the sea
The design follows the imagery: plenty of space, big photos, calm typography and sand tones that let the beach speak. Designed mobile-first, because most guests search on their phone, often already on their way to the beach.
Build, speed & reservations
Built lightning fast with clean SEO tags, schema.org markup for a restaurant, opening hours and location. Reserve, call and directions always one tap away, and the menu easy to update for a new seasonal card.
Found in Google and in AI
We handled the full SEO: tech, speed, page titles, copy built on search intent, internal links, schema.org markup and the Google business profile. On top of that we did GEO, generative engine optimization, so ChatGPT, Gemini, Perplexity and Google AI Overviews actually name Paal 28 when someone asks where to eat by the sea on Texel. Local searches like beach restaurant Texel and lunch by the sea lead the way.
Full throttle on content and Meta ads
The website was the start. We now produce content continuously, video and photography of the pavilion, and run Meta campaigns on Facebook and Instagram aimed at day trippers, holidaymakers and locals. Seasonal offers, events and sunsets as scroll stoppers, with sharp audiences and retargeting underneath. Every month we read the numbers and steer towards what actually brings guests in.
Want the same?
Put your business on the map
for good
Website, photography and campaigns from one team. You run your business, we make sure the right people find you, online and in AI search results.
Book an intro call
Tell us about your business and ambitions. Within one working day we schedule a call and get things moving.
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